The Client
Overview
ActiveCampaign partnered with VPA to produce a premium customer story featuring Tim Preston,founder of VYBRNT. The project showcases Tim’s personal journey, the way ActiveCampaign’s AI-powered tools support and streamline his client work, and his success as part of the ActiveCampaign Partner Program. The story forms a key component of ActiveCampaign’s Fall tentpole launch and supports ongoing partner recruitment and brand awareness efforts.
The Challenge
ActiveCampaign needed a set of videos that could balance emotion, functionality, and credibility.
They required a hero narrative centred on Tim’s lifestyle and entrepreneurial journey, a product-focused edit highlighting the impact of ActiveCampaign’s AI features, and a partner-focused version demonstrating the value of joining the Partner Program. At the same time, these assets needed to perform across keynote presentations, social media channels, and paid campaigns while maintaining a premium and consistent brand feel.
The Solution
VPA developed a complete production approach that brought Tim’s story to life through cinematic visuals and structured storytelling. Filming took place in Sorrento, visually connecting his coastal lifestyle with the values behind Vybrnt. From here, VPA produced multiple edits including the hero customer story, a product-centered AI narrative, and a partner program-focused piece along with ad-ready cuts and social clips, ensuring the content could support a wide range of campaign needs.
The Photography Gallery
Why It Matters
This project demonstrates how storytelling can humanise technology, making ActiveCampaign’s AI-driven features are more relatable and practical for real users. It also provides authentic evidence of partner success, helping build trust with potential partners and customers. By creating versatile assets that work across both organic and paid channels, the campaign strengthens visibility and drives long-term engagement.
Key Takeaways
ActiveCampaign needed a set of videos that could balance emotion, functionality, and credibility.
They required a hero narrative centred on Tim’s lifestyle and entrepreneurial journey, a product-focused edit highlighting the impact of ActiveCampaign’s AI features, and a partner-focused version demonstrating the value of joining the Partner Program. At the same time, these assets needed to perform across keynote presentations, social media channels, and paid campaigns while maintaining a premium and consistent brand feel.