The Client
Overview
After the event concluded, the videos produced by VPA continued to deliver significant value for We Run on EOS. The highlight film, testimonial interviews, and speaker features allowed the team to share the energy, insights, and overall experience of the conference long after the day itself. People who couldn’t attend were still able to understand the event’s atmosphere and impact, enabling the EOS message to reach new audiences throughout the year.
The Challenge
We Run on EOS needed a way to continue the momentum of the event once it ended. While the conference itself created powerful in-room moments, the team wanted to extend its lifecycle, maintain audience engagement, and build anticipation for future events. They also needed a way to clearly communicate the value of the experience to people who were unfamiliar with EOS or couldn’t attend in person. The challenge was turning a one-day conference into an asset that continued working long after the doors closed.
The Solution
VPA addressed this by capturing the emotion, transformation, and energy of the event through high-quality video storytelling. Instead of relying solely on written recaps or static photos, the video suite showed real people learning, connecting, and experiencing breakthroughs. The content authentically conveyed the atmosphere of the conference and provided tangible proof of the value attendees received. By producing a combination of cinematic highlights, testimonials, and speaker-driven pieces, VPA ensured the event’s message remained alive and compelling well beyond the event date.
Deliverables
VPA produced a range of post-event assets designed to support engagement throughout the year. This included a powerful event highlight film that encapsulated the biggest moments, testimonial videos from attendees and EOS implementers, speaker features that captured key insights, and short-form social cutdowns tailored for ongoing promotion. These assets were used across the website, social media channels, email campaigns, and future advertising. By turning one day of filming into a library of evergreen content, the event team gained long-term marketing materials that continue to drive awareness and conversions.
Video Production
The Photography Gallery
Why It Matters
ActiveCampaign needed a set of videos that could balance emotion, functionality, and credibility.
They required a hero narrative centred on Tim’s lifestyle and entrepreneurial journey, a product-focused edit highlighting the impact of ActiveCampaign’s AI features, and a partner-focused version demonstrating the value of joining the Partner Program. At the same time, these assets needed to perform across keynote presentations, social media channels, and paid campaigns while maintaining a premium and consistent brand feel.