Videos for the Healthcare Industry
The Client
Overview
Merri Health is one of Victoria’s leading community health and community services providers, offering support across the entire life span. Their work spans aged care, carer services, mental health programs, chronic disease management and community initiatives that strengthen social connection. The organisation plays a vital role in creating healthy, supported and inclusive communities across Melbourne’s north.
In 2023, Merri Health and Banyule Community Health came together under a new combined entity, Holstep Health, expanding their reach and integrating services for broader community impact.
Our partnership with Merri Health began in 2021 with a single photoshoot request. Since then, it has grown into an ongoing collaborative relationship focused on storytelling for events, internal communications and carer-centred social content. Every project has been designed to reflect the organisation’s values of inclusion, equity and community care.
The Challenge
Merri Health works across a wide range of programs, locations and community groups — including carers, older adults, LGBTIQA+ communities and people with complex health or social needs. Communicating this breadth in a way that feels warm, human and uplifting, rather than clinical or bureaucratic, has always been a significant challenge.
The organisation needed content that could capture the energy of large community events such as Midsumma Festival activations, carer celebrations and major conferences. They also needed storytelling centred on the role of carers and the support Merri Health provides through programs like Carer Gateway.
In addition, internal communications required a professional yet personal touch — particularly end-of-year messages from the CEO and shareholder or stakeholder presentations. All of this had to be produced in a healthcare context where sensitivity, privacy and dignity remain essential.
The Solution
Our approach treated each production as both a human story and a long-term asset that Merri Health could reuse across campaigns, channels and organisational milestones.
Event-led storytelling
We captured Merri Health’s presence at major community events — from Midsumma Festival to large conferences at the MCG. Dynamic coverage showed how the organisation shows up for its communities in authentic and inclusive ways.
Carer-focused social content
Short-form, emotive edits were created for social media to highlight the importance of carers and the support they receive. Content such as the Carer Gateway Grazeland social video was crafted specifically for digital platforms, formatted for vertical and square ratios.
Internal communication videos
We produced CEO messages and stakeholder updates that allowed leadership to speak directly to staff and partners with clarity and warmth. These videos strengthened internal alignment while maintaining corporate polish.
Photography as a companion asset
Alongside video, we created a library of photography covering events, activations and behind-the-scenes moments. These images support campaigns, reports, websites and ongoing engagement initiatives.
Every production was handled with compact crews, collaborative planning and a sensitive approach to ensure comfort and dignity for all participants.
Deliverables
Over the course of the partnership, Visual Production Agency delivered a wide suite of content including:
Video Production
- Event highlight videos from community festivals, conferences and public activations
- Midsumma Festival coverage showcasing inclusive community presence
- Carer events and promotional content for Carer Gateway
- Internal communication pieces including CEO messages and shareholder updates
- Carer storytelling videos crafted for social audiences
Photography
- Event and activation imagery
- Behind-the-scenes coverage
- Photos featuring staff, carers and community members
- Visuals supporting diversity, inclusion and community identity
Usage and Channels
- Website case studies and program storytelling
- Social media reels, posts and paid campaign content
- Internal communications, staff updates and stakeholder presentations
- Reports, funding submissions and community outreach materials
Video Work
Types Of Projects Completed
Photography – Behind the scenes
On-site video production – Event Videos
Production Location(s)
Melbourne CBD – MCG
Preston – Victoria
Coburg – Victoria
Seymour – Victoria
The Photography Gallery
Why It Matters
This content allows Merri Health and Holstep Health to show their heart. It captures the people, relationships and community moments that define the organisation, creating a body of work that communicates care, inclusion and impact far more powerfully than written reports or static imagery ever could.
It honours carers and community members by shining a light on their stories with respect and authenticity. It also provides a unified visual language that can be used across events, government settings, digital platforms and outreach campaigns.
Because the content reflects values rather than one-off moments, it remains relevant as the organisation evolves. The growing library continues to support communication, fuel engagement and keep community voices at the centre of the organisation’s story.
Customer Experience
